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Sunday 18 December 2011

Comparing "Likes" with "Tweets" of the Most Shared Stories

Facebook LikeFacebook has released a list of news stories that were shared the maximum number of times on Facebook in 2011. The list offers an insight into the kind of content that goes viral on the web and what news websites are popular among the 800 million users of Facebook.


After Facebook, Twitter is the second most popular destination where people share tweet stories but is there any correlation between Facebook Likes and tweets? Not really.


Here's a table that compares the Facebook Likes and tweet count of a story and, as is obvious from the live data, a story that is a hit on Facebook may not always get that kind of reception on Twitter. For instance, the CNN story on “What teachers really want to tell parents” was liked by ~600k Facebook users but generated only 4k tweets on Twitter.


Stories from mainstream media like CNN, The New York Times, Washington Post, Yahoo News and The Wall Street Journal dominate the list while The Huffington Post is the only “new media” organization that made it to this Facebook list of “most shared stories.” The other big surprise is Google Plus – look at the +1 count of the “most shared stories” and there’s almost no activity happening in that side. Or it could even be a glitch in the data.

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